北京第二外国语学院学报 ›› 2020, Vol. 42 ›› Issue (5): 94-104.DOI: 10.12002/j.bisu.304

• 青年学者论坛 • 上一篇    下一篇

面向企业国际化的语言服务竞争力指数模型构建研究

崔璨1(), 王立非2()   

  1. 1.对外经济贸易大学,北京 100029
    2.北京语言文化大学,北京 100083
  • 收稿日期:2019-11-12 出版日期:2020-10-30 发布日期:2020-10-30
  • 作者简介:崔璨,对外经济贸易大学英语学院,100029,研究方向:商务英语、语言服务。电子邮箱:nscuican@126.com
    王立非,北京语言大学高级翻译学院教授,博士生导师,100083,研究方向:商务英语、语言服务。电子邮箱:philipw@126.com
  • 基金资助:
    北京市社会科学基金重点项目“‘一带一路’语言服务便利度指数构建与测评”(20YYA002);安徽省高校人文社会科学研究重点项目“基于跨境电商大数据的商务话语研究”(SK2019A0094);对外经济贸易大学“研究生科研创新基金”资助成果(201962)

Conceptualizing a Language Service Assessment Index Model for Enterprise Internationalization

Cui Can1(), Wang Lifei2()   

  1. 1. Uniersity of International Business and Economics, Beijing 100029, China
    2. Beijing Language and Culture Uniersity, Beijing 100083, China
  • Received:2019-11-12 Online:2020-10-30 Published:2020-10-30

摘要:

本文在综述国内外语言服务和企业国际化研究的基础上,指出构建面向企业国际化的语言服务竞争力评价的必要性,并建立了相应的指数模型,然后运用德尔菲法对指标体系所包含的各类指标的信度和效度进行验证。研究结果显示,4个一级指标和20个二级指标的信度和效度达到要求。本指标体系可以用于测评企业“走出去”的语言服务能力,发现其薄弱环节,为提升我国企业在国际化过程中的语言服务能力提供可靠的测量标准和数据支持,进而提高企业赴海外贸易投资的语言服务能力,助力我国企业与“一带一路”沿线国家开展深入合作。

关键词: 企业国际化; 语言服务; 竞争力; 指标体系; “一带一路”倡议

Abstract:

Based on a review of domestic and international research on theories and models of language service and enterprise internationalization, this study puts forward the necessity of evaluating language service competitiveness and conceptualizes a language service assessment index model for enterprise internationalization. The Delphi method is used to verify the reliability and validity of the model, which includes four index dimensions and twenty sub-indexes. The assessment index model will be employed as an instrument to measure the strengths and weaknesses of the language service of Chinese enterprises in their overseas trade and investment; in turn, it will provide reliable measurement standards and data support for improving the language service ability of those enterprises in the internationalization process. The index system aims to enhance the language service ability of Chinese enterprises for internationalization and for overseas trade and investment, helping Chinese enterprises to have in-depth cooperation with the Belt and Road countries.

Keywords: enterprise internationalization; language service; competitiveness; index model; the Belt and Road Initiative

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