关键词: 符号学; 国际发表; 理论动态; 研究方法; 访谈

Abstract:

This interview with Dr. Yu Hongbing, the associate editor of Semiotica, the managing editor of Chinese Semiotic Studies, the associate editor of International Journal of Semiotics and Visual Rhetoric, discusses the current trends and perspectives of semiotic studies published on international journals. In the discussion of the internationalization of Chinese semiotics, this interview emphasizes that the semiotic research with Chinese characteristics is not equal to the revival of ancient Chinese tradition. In the discussion of the so-called “semiotic crisis”, “semiotics of pervasiveness”, Dr. Yu Hongbing pointed out, “this is not a crisis in a strict sense, but rather the embodiment of semiotics advantage. Semiotics can be regarded as a unique methodological tool, which can equip us with a unique cross-cutting perspective, linking to a wide range of areas, such as language, social convention, religion, literature and other seemingly loosely unrelated human behaviors.” In addition, this interview also reviews the semiotic research methods and Sebeok views on semiotics. It is expected to inform Chinese academia of the theoretical and methodological scholarship of international semiotic studies for a better academic conversation.

Keywords: semiotics; international publication; trends of theoretical development; methodology; interview