Journal of Beijing International Studies University ›› 2013, Vol. 35 ›› Issue (12): 42-47.

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An Intertextuality Approach to the Translation of Film Titles

Li Jianhong   

  1. An Intertextuality Approach to the Translation of Film Titles
  • Received:2013-09-06 Online:2018-03-20 Published:2013-12-31

电影片名翻译的互文性探析

李建红   

  1. 浙江水利水电学院国际教育交流学院
  • 作者简介:李建红(1964~ ),女,浙江省人,硕士,浙江水利水电学院国际教育交流学院副教授,研究方向:翻译理论与实践。
  • 基金资助:
    本文为2012年度杭州市哲学社会科学规划立项课题“影视翻译研究”(项目编号:D12YY08)的部分成果。

Abstract: Since the title of a film serves a guiding role,its translation necessarily determines  the appeal of a film to the audience. Based on Hatim’s theory of intertextuality,this paper aims to explore the operating mechanism of intertextuality in film title translation and translation strategies through analysis of intertextuality in film titles and the corresponding translation.The author holds that in the translation of film titles translators should adopt such translation strategies as abstraction and concretization with enhanced consciousness of intertextuality, and properly  handle the maintenance and transference of intertextual reference so as to achieve the best result.

Keywords: film titles; intertextuality; translation; translator

摘要: 电影片名起着导视的作用,电影片名翻译的好坏直接影响到电影的宣传效果。本文借助哈蒂姆对互文指涉的界定,通过分析电影片名中的互文现象以及研究其相对应的译文,探讨互文性在电影片名翻译中的运行机制及翻译策略。文章指出,在翻译电影片名时,译者要不断增强互文性意识,采用虚化和实化的翻译策略,正确处理互文指涉的保留与转换,从而使电影片名翻译达到最佳效果。

关键词: 电影片名, 互文性, 翻译, 译者