关键词: 伊瑟尔; 空白; 否定; 阅读过程; 审美效应

Abstract: Iser’s aesthetics of effect researches the aesthetic effect which a literary text takes place in the reading process on readers． He thinks a literary text contains many blanks and partial negation of traditional norms．Blanks and negation build the appeal structure of the text．They stimulate separately imaginative and reflective powers of readers，spur them to fill blanks，form a new horizon and complete the construction of the meaning of in determinate literary text．In the process of construction of the meaning，readers will gain creative aesthetic pleasure and heightening of selfconsciousness．The article illuminate Iser’s aesthetics of effect through analyzing Iser’s remoulding of Mukarovsky’s functional linguistics and Ingarden’s phenomenological aesthetics．

Keywords: Iser; blank; negation; the reading process; the aesthetic effect