关键词: 新常态; 转型; 全要素生产率; 旅游企业

Abstract: Based on the “new normal” of China’s economy and tourism development, the article uses global spatial autocorrelation and DEA-Malmquist index to analyze the temporal and spatial variation characteristics of the “new normal” for tourism enterprises in our country. The research shows that controlling quantity scale and adjusting spatial strategic layout, which are the measures taken in response to the changes of external environment, are difficult to work. With the “new normal”, the tourism enterprises’transformation needs to rely on being driven by the growth of the total factor productivity. The paper has found that the tourism enterprises’total factor productivity has been growing from 2001 to 2012, efficiency change of the tourism enterprises of most provinces has decreased, but technical change has shown overall growth. In order to adapt to the “new normal” and make the successful transformation, it is necessary to rely on personnel management reform to get rid of the efficiency restrictions; it is also necessary to rely on the high-level industry integration to achieve technical progress, which can promote the growth of the total factor productivity.

Keywords: the “new normal” transformation; total factor productivity; tourism enterprises