关键词: 旅游世界; 建构; 对比; 平遥古城

Abstract: Tourism World is a special framework of time and space, which is dominated by tourists and is different from the daily life world. It is as a kind of existence which can be generated and constructed in a certain realm. The way to construct the Tourism World is narration, materiality or tourist experience. The subject of construction is the tourist, the government, the business, the host and so on. In order to study the construction of Tourism World further, the research takes the Ping Yao Ancient City for example and analyzes it by means of content analysis, with the help of a network platform. The aim is to analyze the same and different points of the Tourism World constructed by the supplier and demander. From the results, we can infer that, the Tourism World constructed by the demander is embodied, relative and subjective. However, the Tourism World that the supplier constructs is visual, absolute and objective. Detailed analysis can help the “negotiation” between the demander and the supplier, to promote the sustainable tourism development.

Keywords: tourism world; construction; comparison; Ping Yao Ancient City