关键词: 乡村住宿业; 管理模式; 精益管理; 质性研究

Abstract: With the booming of rural tourism, the rural lodging reception units in Beijing are also increasing. At the same time, problems such as products homogenization, poor quality of facilities and services etc are also arising. It is not easy for this extensive management model to meet the changing needs of the tourists；the transformation and upgrading of the industry structure largely depend on the changing of management model. On the basis of previous literatures of lean management and Beijing rural lodging industry development, this thesis tried to established a framework of management evolution model in rural lodging industry. By using qualitative grounded theory research methodology, interview outline and questionnaire has been designed and typical rural lodging industry units in the outskirts of Beijing have been selected for the research. Data has been studied following the process of open coding, axial coding and selective coding，conceptualizing and finally formulating of the theory framework. The research shows that most rural lodging units are still using extensive management mode, but it is moving to a more lean management mode from the operators’ expectation and actions. Based on the research results, countermeasures and suggestions have also been given for establishing lean management mode of Beijing rural lodging industry.

Keywords: rural lodging industry; management model; lean management; qualitative research methodology