上海市智慧旅游发展研究

北京第二外国语学院学报 ›› 2015, Vol. 37 ›› Issue (1): 34-.

上海市智慧旅游发展研究

叶寒青　张永庆

上海理工大学管理学院　上海　200093

收稿日期:2014-06-01 出版日期:2015-01-31
作者简介:叶寒青（1989—　），男，浙江省温州人，上海理工大学管理学院研究生，研究方向：产业经济学。张永庆（1962—　），男，黑龙江省海伦市人，上海理工大学管理学院教授、博士生导师，研究方向：城市与区域经济学、产业经济学及企业战略管理与企业文化。

The Research on the Development of Shanghai Smart Tourism

Ye Hanqing / Zhang Yongqing

The Business School，University of Shanghai for Science and Technology，Shanghai 200093，China

Received:2014-06-01 Online:2015-01-31

摘要/Abstract

摘要： 随着智能移动终端的普及、旅游市场对个性化信息服务的刚性需求、信息技术的进步以及在旅游行业中的成熟运用，国家旅游局又将2014年旅游行业的主题定为智慧旅游，从而使得智慧旅游上升到国家顶层设计的高度，在全国范围内开展智慧旅游的时机已经成熟。旅游业在上海市产业结构中占据了重要位置，为了实现旅游产业的转型升级，智慧旅游是提高上海旅游产业竞争力的有力抓手。本文从智慧旅游的概念、特点、内容出发，通过SWOT分析法分析上海市智慧旅游开展的现状，构建基于技术支撑层、综合服务平台层以及应用层3个层面的未来上海发展框架，明确了上海市智慧旅游的建设、发展和创新途径。

关键词: 智慧旅游; SWOT分析; 框架建设

Abstract: With the popularity of smart mobile terminals and tourism market’ s rigid demand for personalized information service, the development of the information technology becomes mature in tourism. National Tourism Administration set the theme of tourism industry in 2014 as the smart tourism, which makes smart tourism rise to the height of the country’ s top design, so it is the time to develop the smart tourism across the country. Tourism plays an important role in industrial structure of Shanghai. In order to achieve the transformation and upgrading of tourism industry, smart tourism is the efficient way to enhance competitiveness of the tourism industry in Shanghai.Based on the SWOTconcept, this essayanalyzes the development of smart tourism in Shanghai,focusing on future structure of technical support, integrated service platform and application layer, and also clarifies the new way to develop smart tourism in Shanghai.

Keywords: smart tourism; SWOT; frame design

叶寒青　张永庆. 上海市智慧旅游发展研究[J]. 北京第二外国语学院学报, 2015, 37(1): 34-.

Ye Hanqing / Zhang Yongqing. The Research on the Development of Shanghai Smart Tourism[J]. Journal of Beijing International Studies Universit, 2015, 37(1): 34-.