关键词: 非洲媒体; 中非关系报道; 差异化需求; 国际话语权; 民意基础

Abstract:

Based on the “Data Base of African English Media” created by the College of Foreign Languages, Qufu Normal University, this study delves into the coverage of China-Africa relations in English media in nine African countries, and analyzes the important topics, attitudes and media power reflected in the reports via a data-driven approach. The findings revealed that cooperation and development were issues of common concern in the African media, that the economy was the center of interest, and that infrastructure was another frequently reported issue. In addition, different African countries have individual focus of attention; for example, Egypt pays more attention to bilateral political and economic exchanges, Ethiopia to labor and employment issues, and Zambia to agriculture and rural development. The study also revealed that African media generally expressed a positive attitude toward China-Africa relations and affirmed China’s positive role in Africa’s economic and infrastructure development, but there were still concerns despite the overall positive attitudes. By analyzing negative discourses, the study identified the specific concerns of African countries and the influence of Western media on African media. The suggestion is that, in order to promote healthy China-Africa relations, it is necessary to take targeted measures in African countries in accordance with the situations and concerns of each country, and it is important to strengthen China-Africa media cooperation to promote the dissemination of Chinese discourse.

Keywords: African media; reports on China-Africa relations; differentiated interests and needs; international discourse power; public support