Creative tourism, though it’s a new field from the viewpoint of academic research, has drawn close attention. This article reviews the research progress firstly, and then focuses on discussing basic theoretical issues of creative tourism, aiming to improve the industry efficiently.

China’s tourism policies have been adjusting with the national economic conditions since its openness to outside, which promote the development of tourism industry and tourism employment. But the boundary of tourism industry has not been defined clearly, the importance of tourism employment has received skepticism. This paper describes the growing path of tourism employment, takes the policies as a variable, estimates the effects of the policies and industry development on the tourism employment.

The increase of outbound tourism has outrun the economic development of China in recent years. Scholars hold different opinions concerning disproportionate growth of outbound tourism of China. From the perspective of international comparison, outbound tourism of China does outpace the economic development, even though it still needs further study to find out if the precedence is due to “Chinese characteristics”. The paper states that outbound tourism of China has remarkably outpaced economic development. The main cause of this phenomenon lies in income polarization of China.

Based on the data of international tourism and international trade from 1981 to 2011 in China, the paper uses Vector Auto regression Model（VAR）, the Cointegration test, Granger causality test and impulse response function（ISR）to analyze the relationship between international tourism and international trade. The results showed that:（1）There was a long-range equilibrium relationship between international inbound tourism and international trade.（2）There was an unidirectional Granger causality between international inbound tourism and international trade. The international inbound tourism was not Granger causality of international trade, but the international trade was Granger causality of international inbound tourism.（3）With the economic globalization and integration of international trade, the strength of mutual influence between international tourism and international trade would be further enhanced.

With the booming of rural tourism, the rural lodging reception units in Beijing are also increasing. At the same time, problems such as products homogenization, poor quality of facilities and services etc are also arising. It is not easy for this extensive management model to meet the changing needs of the tourists；the transformation and upgrading of the industry structure largely depend on the changing of management model. On the basis of previous literatures of lean management and Beijing rural lodging industry development, this thesis tried to established a framework of management evolution model in rural lodging industry. By using qualitative grounded theory research methodology, interview outline and questionnaire has been designed and typical rural lodging industry units in the outskirts of Beijing have been selected for the research. Data has been studied following the process of open coding, axial coding and selective coding，conceptualizing and finally formulating of the theory framework. The research shows that most rural lodging units are still using extensive management mode, but it is moving to a more lean management mode from the operators’ expectation and actions. Based on the research results, countermeasures and suggestions have also been given for establishing lean management mode of Beijing rural lodging industry.

Because of their role of boundary-spanners, hotel service employees are susceptible to high levels of role stress, which has adverse effects on job-related outcomes. The existing literatures on stress management focus narrowly on external factors, neglecting the importance of employees’ internal mechanism in coping role stress. Most researchers adopt a reactive perspective, they focus solely on existing stress. Based on a positive organizational perspective, this paper proposes that optimistic service employees can anticipate the potential role stress in advance, and adopt future-oriented coping strategies to adjust themselves. The results show that trait optimism has a significant effect on role stress, proactive coping fully mediates the relationship between trait optimism and role stress, while preventive coping is a partial mediator.

Compensation System is one of the key aspects of modern corporate governance. Furthermore, executive compensation is the pivotal factor affecting the growth of tourism listed company. Based on the panel data of 21 tourism listed companies from 2007 to 2012, the author of this paper attempts to obtain the growth index of tourism listed company through principal components analysis of related data. And then, the author puts forward hypothesis about relationship between the executive compensation and growth of tourism listed company, and the author also conducts empirical analysis to test it. The results prove that the monetary compensation of the executive and its growth as well as the shareholding of the executive are positively correlated with the growth of tourism listed company. And the category of the first shareholder is negatively correlated with the growth in a significant way. State holding also affects the growth of the company.

Based on the development concept of “bicycles for public use at any time”, city public bicycles encourage big cities to adapt the newly public transportation system of combining transportation with bicycles, which could improve the efficiency of public transportation. Depending on the history of public bicycle development in Beijing, this article will make a comparative analysis between Beijing and Hangzhou from four aspects, which are operation, organization, service and tourism function. From the aspects of transportation environment, operation management, location planning and function development, this article will put forward some constructive suggestions for the service development of Beijing public bicycle system.

Tourism World is a special framework of time and space, which is dominated by tourists and is different from the daily life world. It is as a kind of existence which can be generated and constructed in a certain realm. The way to construct the Tourism World is narration, materiality or tourist experience. The subject of construction is the tourist, the government, the business, the host and so on. In order to study the construction of Tourism World further, the research takes the Ping Yao Ancient City for example and analyzes it by means of content analysis, with the help of a network platform. The aim is to analyze the same and different points of the Tourism World constructed by the supplier and demander. From the results, we can infer that, the Tourism World constructed by the demander is embodied, relative and subjective. However, the Tourism World that the supplier constructs is visual, absolute and objective. Detailed analysis can help the “negotiation” between the demander and the supplier, to promote the sustainable tourism development.

There is a common belief that the leisure activities can promote people’s life quality. But this conclusion comes from a logical deduction， lacking quantitive study. With reference to Beard ，Ragheb（1980）and Robert A.Cummins’（1994）indice of LSS and SQOL，the indice of this study is proposed. The conclusion is: the LSS of Xiamen people is comparatively high（3.7225），and the SQOL is 3.7252. The study finds that the correlation of LSS and SQOL is quite high（0.656），compared with that of the conclusion drawn in Macau（0.324），the higher figure `proves the hypothesis that the two sections have relation with each other.