Abstract: With the booming of rural tourism, the rural lodging reception units in Beijing are also increasing. At the same time, problems such as products homogenization, poor quality of facilities and services etc are also arising. It is not easy for this extensive management model to meet the changing needs of the tourists；the transformation and upgrading of the industry structure largely depend on the changing of management model. On the basis of previous literatures of lean management and Beijing rural lodging industry development, this thesis tried to established a framework of management evolution model in rural lodging industry. By using qualitative grounded theory research methodology, interview outline and questionnaire has been designed and typical rural lodging industry units in the outskirts of Beijing have been selected for the research. Data has been studied following the process of open coding, axial coding and selective coding，conceptualizing and finally formulating of the theory framework. The research shows that most rural lodging units are still using extensive management mode, but it is moving to a more lean management mode from the operators’ expectation and actions. Based on the research results, countermeasures and suggestions have also been given for establishing lean management mode of Beijing rural lodging industry.

Keywords: rural lodging industry; management model; lean management; qualitative research methodology

摘要： 借助全国乡村旅游发展蓬勃之势，乡村住宿业接待单位也在逐渐增多，但在迅速发展的过程中也暴露出产品同质化、接待设施落后、服务质量参差不齐等管理问题，相对粗放的管理模式已难以满足旅游者不断变化的需求，乡村住宿转型升级亟待管理模式的转变。本文在梳理了乡村住宿业、北京市乡村旅游及北京市乡村住宿业发展、管理模式等相关研究基础上，提出了乡村住宿业管理模式演进的理论框架。文章采用质性研究方法中的“扎根理论”，选取北京市郊区乡村住宿业经营单位展开深入访谈调查。之后对数据进行分析，采用开放性编码、主轴编码与选择性编码等3个步骤，提炼出命题，从而构建出北京市乡村住宿业管理模式模型。结论表明，尽管目前多数乡村住宿业经营单位仍处于相对粗放的管理模式中，但经营者的期望与行为表明管理模式正在向精益管理模式转变。最后，针对北京市乡村住宿业管理模式，本文从政府及经营者两个方面提出相应的管理对策与建议。

关键词: 乡村住宿业, 管理模式, 精益管理, 质性研究