The paper analyzes the cultural consciousness and confidence of Chinese tourism research from the aspects of cultural accumulation in tourism development, understanding of the essence of tourism and the present situation of tourism scientific research. It also discusses the issue of cultural strength in tourism research from the perspectives of atmosphere creating of academic freedom, renewal of educational ideology, theoretical innovation, establishment of a subject with characteristics and training of outstanding talents. Unhealthy phenomena of blindly following western countries and lacking of own ideas have been criticized. The article holds that Chinese scholars should have abundant cultural consciousness and confidence, contribute to tourism research by making full use of Chinese culture and commit themselves to the development of tourism subjects with Chinese characteristics, Chinese style and Chinese manner, thus leading to the realization of cultural strength in tourism research.

With backpackers as narratives, the paper discusses the construction of self-identification by using the tourist experiences they narrateed as the research sample. Based on the viewpoint that the routine life leads to the loss of modern people’s self-identity, the paper illustrates that people can re-find and even re-construct themselves in the tourist world, and strongly emphasizes that backpacker tourism is an effective way for individuals to find self-identification.

During the Wei and Jin Dynasties, People fought very hard for their survival because of frequent wars. However, tourism was very popular at those times. Tourism aesthetics was beginning to be established and ideas about tourism were enriched gradually. Through exploring the motivation of the travel of intellectuals at those times, this paper has found that it came from both internal needs and external incentives. People who lived in the Wei and Jin Dynasties chose to travel either actively or passively for they had both enough time and enough money to do so, and also because it was part of the social custom. That is why travel was so popular in those times.

From diachronic-synchronic analytical perspective, we use four criteria, namely, standard deviation, coefficient of variation, location quotient, Gini coefficient and market competition state, to analyze the disparity of inbound tourism scale in Shandong Province from 2000 to 2011 at three levels: the whole province, four regions and seventeen cities. We conclude that, firstly, while the absolute disparity of inbound tourism scale gradually increases, the relative disparity tends to decrease at the whole province level. The inbound tourism development in unbalanced state is showing a positive trend. Secondly, the four regions could be classified into four types: high level unbalanced, medium level unbalanced, low level balanced and low level unbalanced, according to inbound tourism scales of these regions and disparities among cities inside. And such scale disparities stated above could be verified at city level. Finally, we put forward some suggestions to promote inbound tourism development of these four regions.

In the present work, the authors performed a study on the efficiency of 11 cities in Zhejiang province by using the Data Envelopment Analysis（DEA）to evaluate the tourism efficiency of these cities from 2002 to 2011, on the basis of which, space-time differences and variations of tourism efficiency were analyzed in detail. Results showed that differences among 11 cities were obvious, although the overall efficiency of Zhejiang province maintained relatively high. Tourism efficiency were related to the regional tourism economy, and fluctuated on the top level with the expansion of tourism economy. As a whole, tourism efficiency constantly improved, while efficiency differences among cities became smaller and tend to be stable. Diverse problems existed among 11 cities: Wenzhou and Jinhua are necessary for high utilization of tourism technology. Quzhou and Lishui which are in the stage of increasing returns to scale should appropriately increase the tourism investment. Ningbo, Wenzhou, Shaoxing, Jinhua and Taizhou should pay attention to the scale control of tourism industry.

Online Hotel Reviews are an authentic reflection of hotel guests’ perception of hotel service. Despite the existence of some research results on this issue in academia, the majority of them made use of content analysis, which leads to a restricted application of these findings in practice due to its limited ability of batch processing. This study aims to analyze online customer reviews of luxury business hotels in Guangzhou in terms of word frequency and emotion with the combination of text mining and time series analysis methods, in order to predict its development tendency. The research outcomes show that“overall services”and“room”are gaining increasingly attention within online reviews of luxury business hotels by business guests recently. Reviews on service quality are transferring from technical quality to functional quality as well. Secondly, positive emotion dominates online business guest reviews on service quality of luxury business hotels over the years. And its dominance becomes strengthened. Thirdly, the results of time series analysis reveal that in the first half of 2012,“overall services”and “convenience”would be concerned the most within online business guest reviews of luxury business hotels in Guangzhou. In the meantime, more reviews would be accompanied with negative emotions. Limitations and future research suggestions are also discussed.

In concept, Shangri-La is a harmonious society of only happiness without any pain. In fact, with the development of tourism, the local communities are often vulnerable groups in sharing tourism development achievements because of the uneven distribution of benefits. In consequence, it causes community conflict, misfits the brand conception of“Shangri-La”and seriously affects the construction of a harmonious society. In recent years, to some degree, the contradiction were temporarily resolved via community compensation, but how to solve the issue radically concerns itself with the construction of the harmonious Tibetan society. This paper intends to build a set of tourism compensation mechanism, attempting to effectively solve the Tibetan community conflicts caused by tourism development and achieve a harmonious and stable development of the Shangri-La area.

Tourist facilities have been one of the important sources of environmental problems in tourism areas. The paper inspects the environmental problems in tourism areas from a new perspective of front-back stage structure of service system, and analyzes the negative impacts of both front-stage and back-stage facilities on tourism environment respectively. Based on this the role of the back-stage facilities and functions in tourism environment problems is identified, namely they are one of the most important sources of environmental pollution in tourism areas. With this understanding the paper proposes a new method to cope with the environment problems by applying the principle of front-back stage decoupling, which includes decoupling the front stage and back stage of the individual systems in tourism area, then stripping off those back stage functions related facilities with serious pollution and integrating them to be shared service center of tourism back-stage services which can be environmental—friendly located. This could help to realize higher resource efficiency and facilitate adoption of environmental protection technologies and reduce environmental pollution in the core tourism spots, leading to new ways to problem-solving of tourism environment and sustainable development in tourist areas.

It’s important to understand and guide the high-speed rail passenger travel consumption on the background of rapid development of high-speed rail in China, and it’s also a key factor of tourism industry allocation and tourism development. This paper, based on the Beijing-Shanghai (Hangzhou), Wuhan-Guangzhou and Zhengzhou-Xi’an high-speed rail passenger survey data, analyzes, through quantitative statistical method, the high-speed rail passenger travel consumption characteristics, travel preferences, acquires the high-speed rail passenger travel objectives, travel information sources, travel pattern and hotel selection, and points out that it needs to strengthen high-speed rail tourism product development, emphasize micro-tourism market, deepen the use of new media and speed up the construction of tourism hub.

As the global tourism competition becomes increasingly fierce, destination management organizations prefer to carry out destination branding from consumers’ perspective. Consumer-based destination brand equity, a vital index to evaluate the effectiveness of brand positioning and the performance of brand marketing, gets more and more attention in destination management field. On the basis of related foreign literature review, the paper summarizes and comments on the definitions, dimensions and models of consumer-based destination brand equity in depth. Furthermore, it puts forward some future research trends and hopes to give inspirations to domestic relevant studies.

It’s widely recognized that travel can improve mental health. With the assist of research instrument Hamilton’s Anxiety Scale （HAMA）and Hamilton’s Depression Scale（HAMD）, the author conducts surveys of tourists who suffer anxiety and depression. Applying SPSS 20.0 and comparing their different mental attitudes before, immediate after and 1 month after the travel, the author analyses the emotion changes of 89 tourists who suffer anxiety and 72 tourists who suffer depression. The research makes the following discovery. 1．When the travel was over, the tourists’ anxiety has greatly reduced and the tourists’ depression has slightly reduced. It is not significant at level of 0.05. The degree of both anxiety and depression of the tourists is much lower one month after their return. 2．The type of tourist attraction has great influence on the reduction of tourist’s anxiety. 3．The length of travel time has negative correlation with tourist’s anxiety.