Abstract: It’s important to understand and guide the high-speed rail passenger travel consumption on the background of rapid development of high-speed rail in China, and it’s also a key factor of tourism industry allocation and tourism development. This paper, based on the Beijing-Shanghai (Hangzhou), Wuhan-Guangzhou and Zhengzhou-Xi’an high-speed rail passenger survey data, analyzes, through quantitative statistical method, the high-speed rail passenger travel consumption characteristics, travel preferences, acquires the high-speed rail passenger travel objectives, travel information sources, travel pattern and hotel selection, and points out that it needs to strengthen high-speed rail tourism product development, emphasize micro-tourism market, deepen the use of new media and speed up the construction of tourism hub.

Keywords: tourism; high-speed rail; tourist traffic

摘要： 在我国高铁快速发展的背景下，了解和引导高铁乘客的旅游消费，对旅游目的地产业配置模式与旅游业发展具有重要影响。本文基于京沪（杭）、武广和郑西高铁乘客的调查数据，通过统计学方法定量分析了高铁乘客的旅游消费特征、旅游偏好，掌握了高铁乘客出行目的、旅游信息来源、出行方式、酒店选择等特征，提出了加强高铁特色旅游产品开发、重视微旅游市场、深化利用新媒体、加快旅游集散中心建设等建议。

关键词: 旅游, 高速铁路, 旅游交通