Theoretical Perspectives and Research Methods of Linguistic Landscape Studies

doi:10.12002/j.bisu.349

Abstract

Abstract:

Linguistic landscapes originally referred to publicly presented and displayed language items, including street signs and shop names. The definition has recently been expanded to account for the use of various types of semiotic resources in public spaces. Focusing on multilingual and multimodal communication in superdiverse metropolitan cities, linguistic landscape studies have aimed to reveal sociolinguistic issues of ideology and identity through the analysis of public signage. Internationally, linguistic landscape research has moved away from the ethnolinguistic vitality theory and quantitative distribution analysis to adopting more in-depth and interdisciplinary perspectives, including metrolingualism and ethnography. However, linguistic landscape studies in the Chinese context still tend to focus on counting the frequency of language, categorizing signs and making speculative statements about sign makers. To further understand the complexity of linguistic landscapes, this paper offers a comprehensive review of the extant theories and approaches in the field, with a focus on superdiversity, metrolingualism and ethnography. It aims to provide new analytical perspectives for linguistic landscape researchers in China and additional references for further research into the underlying reasons for the structuration of linguistic landscape.

Keywords: linguistic landscape; superdiversity; metrolingualism; ethnography; semiotic resources

摘要：

语言景观学关注公共空间中的多语及多模态沟通现象,旨在揭示公共标识牌背后的意识形态和身份认同等社会语言学课题。从语族活力和定量分布法,到都市语言学和民族志方法,当前国际语言景观研究已日趋深入,呈现出跨学科的发展态势。本文综合分析了语言景观的定义范围,梳理了语言景观研究的理论框架和研究方法,为国内的语言景观研究提供了新的分析维度,有助于我国学者从对标识牌语言的简单统计分类过渡到对语言景观构成深层次原因的探究。

关键词: 语言景观, 超级多样性, 都市语言学, 民族志方法, 符号资源

CLC Number:

H002

Yao Xiaofang. Theoretical Perspectives and Research Methods of Linguistic Landscape Studies[J]. Journal of Beijing International Studies University, 2021, 43(4): 101-115.

姚晓芳. 语言景观学的理论框架和研究方法[J]. 北京第二外国语学院学报, 2021, 43(4): 101-115.

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