Based on the cognition concepts of ecotourism and wetlands，combined with the field research on the Qilihai Wetland and its surroundings, the paper, taking the development of the eco-tourism in the Qilihai Wetland as an example, evaluates the sustainability of the wetland environment and its resources and puts forward the development models and implementation ways to develop ecotourism in wetlands in order to offer the mechanism and ways for references in China.

It is widely accepted that women are overall more constrained in their leisure than men, frequent research on leisure constraints of females has been conducted, while leisure conditions and constraints of men are ignored. This paper focuses on men’s leisure conditions and constraints, based on the questionnaires and data about civil leisure condition jointly carried out by China’s Tourism Economy Research Center and Netease company. According to analysis by SPSS, we can conclude that（1）there is no significant difference between men’s leisure satisfaction and that of women, and their satisfaction is at low level;（2）time, income, convenience of leisure place are the main factors accounting for leisure constraints of males;（3）variability can be found among men in terms of age, occupation, education, income, and residence;（4）significant differences among men in terms of entertainment activities and cultural activities in satisfaction, library and museum are in abundance. These findings can help government and enterprises to have a better understanding of the conditions of men’s leisure and its constraints, in addition, serve as reference in making effective policies to eliminate the constraints and improve men’s leisure quality.

This paper choosing tourism scenic areas of Wuyuan as a case study to explore the relationship between security expectation and security perceptions, which affect tourists’ senses of security in the tourism destination. Firstly, five factors are extracted through factor analysis, so the tourist security evaluation model of tourism destination in Wuyuan is established and the comprehensive indexes that influence the senses of tourist security of tourism destination are obtained. Secondly, the paper discusses the correlations between the tourists’ evaluation of tourism destination and their security expectation and security perceptions. Multi-regression analysis tests show that there is significantly relationship between the five factors and security expectation. Multi-regression analysis tests show that the five factors and security perceptions relationship are significant different. Thirdly, under variables of demographic characteristics, tourists’ security evaluation factors show significant differences in gender, educational background and per capita household income.

The projects sponsored by science foundation reflect the current research focus of the discipline. This paper makes statistics and word frequency analysis on all tourism research projects sponsored by National Natural Science Foundation, National Social Science Foundation, the Education of Humanities and Social Science Research Foundation, and National Tourism Administration Foundation from 2004 to 2013. The research indicates that the number of the projects sponsored by science foundation increased year by year, yet the distribution of researchers and study cases are unbalanced. The hot word frequency of tourism projects sponsored by four kinds of foundation poses a difference which covers seven hot areas, including tourism industry research, tourism resources development and protection, eco-tourism and eco-environmental impact of tourism, tourism flows and travel behavior, rural tourism, and cultural heritage tourism, etc. The research methods are diversified, and the number of cross-disciplinary researches is increasing. The study features the diversification of tourism research with further expansion and in-depth penetration.

The paper uses AHP to build the industrial quality evaluation system and evaluation model from six aspects, including industrial factors and industrial structuren. It also conducts an empirical analysis of the development quality of Henan tourism industry. The rankof each index score and the holographic radar map indicate that the tourism industry development of Henan is in the middle level and a certain gap exists when compared with other provinces. Finally, the paper puts forward the policy proposals and countermeasures on improving the quality of tourism industry development.

As economy grows rapidly and growth mode converts, the culture industry is brought into the national twelfth five-year development plan and cultural theme blocks are emerging unceasingly. However, problems such as reckless imitation, wrong positioning, fuzzy operation pattern, limited market expanding, pop up when cultural leisure blocks are built. A long-term survey on “Nanjing 1912”concludes that the successful development of cultural theme blocks should follow the Diamond Model which combines four factors of strategic positioning、space innovation、commercial cluster and profit pattern. Specifically, reasonable positioning is the strategy security of cultural theme block operation; space innovation improves operation efficiency; commercial cluster helps to exert the constellation effect; profit pattern helps to make a profit successfully. Effective operation of cultural theme blocks is the combined action of four factors which are connected with each other to form a mutually enhanced system. The operation Diamond Model of cultural theme blocks can provide a new view for research of this field.

The theory of logic of service-dominant is both technology-oriented and demand-oriented, covering the exposition of smart tourism service as well as its effect on the innovation of smart scenic spot service. Based on the above theory, this paper is devoted to depicting the conceptual model of smart tourism service innovation. Three Lanes and Seven Alleys are quoted to show the service innovation.And with the implementation of these efforts, quality and efficiency of tourism can be the key for customers satisfaction which leads to the ultimate goal of maintaining the competitive edge of Three Lanes and Seven Alleys scenic as well as upgrading the transformation of tourism industry in Fuzhou.

With the rapid development of the online travel market, the battle has taken place for the market among online travel service providers. As a rising star, tourism group-buying website must attach importance to user experience for securing its position in the market. Based on the literature and data combing, using online questionnaires, the paper analyzes the basic situation and users’ characteristics of tourism groupbuying websites, and builds user satisfaction evaluation index system of tourism group-buying websites. In addition, YAAHP software and SPSS software are used to analyze user satisfaction of tourism group-buying websites, the results are that overall satisfaction of users to tourism groupbuying websites is not high which need a further improvement. Finally, based on the evaluation results, the measures from the products, services, payment, technical, legal areas are given to improve user satisfaction.

Leisure is the activity that people volunteer to participate to free themselves from pressures outside. Leisure is not only the indispensable part in urban residents’ normal life, but also the focus of researchers’ attention. This paper, based on the statistics in China General Social Survey in 2006（CGSS2006）, classified urban residents into six categories based on their participation frequency in leisure activities. Although these categories of male and female are quite similar, the total leisure frequency of female urban residents are lower than male urban residents. The leisure activities for female are studied in the light of low frequency, press and music preferred, traditional, high frequency type, and home staying type. On the whole, women urban residents participated less in leisure activities and prefer the participation at home. Meanwhile, from the result of multinomial logistic regression, those women urban residents who are younger, highly educated, out of work, and happier in their life, participate more in leisure activities.

Education Diversification has gradually become a new trend for Chinese higher education. Fujian and Taiwan Cooperative Education, which is full of regional characteristics and has special political implications, has promoted the tourism higher education exchanges and cooperation between Fujian and Taiwan toward a substantive stage. In the process of education practice and exploration, Fujian Normal University（FJNU）is the first university in Fujian to recruit tourism undergraduates for the cooperative education program. With national“unique advantage”pilot policy, FJNU is forming a“Multi-way interaction”educational cooperation mechanism, ascertaining the “trinity system”of comprehensive education target, striving for“four parties participant”supporting system, establishing the“five innovations”initiative system, and implementing the“six principals”security system, FJNU has initiated higher education cooperation mode between Fujian and Taiwan.

For the crucial phase of independent touriological discipline construction, it has been imminent to refine, examine and construct the theoretical system and academic schools of touriology with scientific and precise research methods. In Chinese touriological research, however, there are many serious problems and shortcomings, whereas in urrent touriological academic circles there is too much emphasis on quantitative research, which lacks empirical analysis of genuine disciplinary value with less innormative qualitative research. Case research is an interdisciplinary and cross-paradigm research method for specific contexts. Avoiding the disadvantages and vulnerabilities of touriological qualitative and quantitative research methods, touriological case study research would promote touriological disciplinary construction effectively. Based on China’s domestic touriological phenomena and problems, touriological case study research of interdisciplinary and multi-method study will prove to be an efficient study research of touriological disciplinary construction and theoretical
innovation of China Touriological School.