北京第二外国语学院学报

Journal of Beijing International Studies Universit ›› 2014, Vol. 36 ›› Issue (5): 49-.

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Research on Service Innovation of Smart Scenic Spot: A Case Study of Three Lanes and Seven Alleys in Fuzhou City

Weng Qiumei / Chen Zhangwang   

  1. School of Management，Fuzhou University，Fujian Fuzhou 350108，China
  • Received:2013-12-08 Published:2014-05-30

智慧景区服务创新研究——以福州三坊七巷为例

翁秋妹　陈章旺   

  1. 福州大学管理学院　福建福州　350108
  • 作者简介:翁秋妹（1990~　），女，福建莆田人，福州大学管理学院企业管理专业2012级硕士研究生，研究方向：企业战略与营销。 陈章旺（1965~　），男，福建周宁人，福州大学管理学院教授，硕士生导师，研究方向：战略管理和市场营销研究。
  • 基金资助:
    国家社会科学基金资助项目（10BTY021）。

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Abstract: The theory of logic of service-dominant is both technology-oriented and demand-oriented, covering the exposition of smart tourism service as well as its effect on the innovation of smart scenic spot service. Based on the above theory, this paper is devoted to depicting the conceptual model of smart tourism service innovation. Three Lanes and Seven Alleys are quoted to show the service innovation.And with the implementation of these efforts, quality and efficiency of tourism can be the key for customers satisfaction which leads to the ultimate goal of maintaining the competitive edge of Three Lanes and Seven Alleys scenic as well as upgrading the transformation of tourism industry in Fuzhou.

Keywords: smart tourism; smart scenic spot; Three Lanes and Seven Alleys; service innovation

摘要： 以服务主导逻辑作为技术导向型和需求导向型结合的理论平台，阐释智慧旅游的服务内涵及其对智慧景区服务创新的影响，并以此为基础构建出智慧景区服务创新的概念模型。最后，以三坊七巷智慧景区的建设为例，研究从服务游客与居民、服务行政管理部门、服务旅游业态等3方面进行服务创新，改善旅游服务品质与效率，提升游客体验满意度，保障居民安全，进而保持三坊七巷景区旅游业态的持续竞争力，促进福州旅游产业的转型升级。

关键词: 智慧旅游, 智慧景区, 三坊七巷, 服务创新