Abstract: Using network text analysis and software of ROST Content Mining, the paper explores thetourists’ cultural awareness of theThree Alleys and Seven Lanes. The results of the study are as follows: visitors’ awareness of theThree Alleys and Seven Lanes is generally positive, material cultural awareness is stronger than intangible culture, and awareness of diet culture is the strongest in the material cultural awareness. The perception of the craft is mainly showed in non-material cultural awareness, while tourists’cultural perception is different.

Keywords: the network text analysis; Three Lanes and Seven Alley; tourist; cultural awareness

摘要： 本文运用网络文本分析法，以各大旅游网站中相关游记与评论等数据为样本，使用ROST Content Mining软件探索三坊七巷游客的文化感知。研究结果如下：游客对三坊七巷文化的整体印象较好；物质文化感知强于非物质文化感知；物质文化感知中对饮食文化感知最强；非物质文化感知方面主要表现为对手工艺品的感知；游客的文化感知存在差异。

关键词: 网络文本分析, 三坊七巷, 游客, 文化感知