Abstract: With the recent urban air quality deterioration, the quantity of domestic and international tourists is dropping. The impact on urban tourism caused by environmental quality becomes prominent. Based on macroscopic and microscopic, this study discusses the impact of urban air quality on tourist activities. From macroscopic perspective and relevant data, research reveals the link between the Urban Environmental Air Quality Comprehensive Index (AQI), and the quantity of urban tourism and income in Spring Festival “Golden Week”. From microscopic perspective, psychological experimentation was conducted on 40 college students to explore the impact of the degree of the tourist' s awareness of air.

Keywords: urban environmental air quality comprehensive index (AQI); the quantity of tourism reception; the quantity of tourism income; tourist inclination; tourist recommendation inclination

摘要： 近年来，随着我国城市空气质量的恶化，国内外游客对城市旅游活动的参与度开始下滑，空气质量对城市旅游活动的影响开始凸显。本文从宏观和微观两个角度，探讨城市空气质量对其旅游活动的影响。从宏观角度，采用二手数据收集法，以既有“中国旅游百强城市”称号，又有官方公布的城市环境空气质量综合指数的42个城市为样本，分析城市环境空气质量综合指数（即AQI，由中国环境监测总站发布）与城市旅游接待量和旅游收入（由各城市官方网站公布）之间的关系。从微观角度，采用实验法，以40名高校学生为被试，探讨旅游者对城市空气污染严重的知晓程度对其出游意愿和推荐他人出游意愿的影响。分析结果表明，城市环境质量综合指数增长率对城市旅游接待量增长率的变化有显著的负向影响（即随着空气质量的恶化，城市旅游接待量的增长趋势变缓）；旅游者对城市空气污染严重的知晓程度与城市旅游吸引力对旅游者的出游意愿和推荐他人出游意愿都有显著的交互效应。

关键词: 城市环境空气质量综合指数, 旅游接待量, 旅游收入, 出游意愿, 推荐他人出游意愿