Abstract: The phenomenon of underprivileged tourism has existed for a long time since the ancient time. The new word “underprivileged tourism” is the best evidence and explanation of the coming of mass tourism era. The concept of underprivileged tourism has been proposed, and the potential of underprivileged tourism market is tremendous. Tourism product design should be made well in order to meet the demand of the market. Moreover, tourists should purchase the tourism products flexibly, tourism enterprises should innovate their tourism product and profit pattern, and the government should guide their rational consumption.

Keywords: underprivileged tourism; mass tourism; tourism subject; tourism product design

摘要： 低收入阶层旅游的现象自古便有之，这一新名词的出现本身是对大众旅游时代到来最好的印证和诠释。本文对低收入阶层旅游的概念进行了探讨后，指出低收入阶层的旅游市场潜力巨大，应做好旅游产品设计工作以满足这一市场的需求。低收入旅游者应灵活购买旅游产品，旅游企业应创新旅游产品和赢利模式，而政府部门也需引导好这一市场的合理消费。

关键词: 低收入阶层旅游, 大众旅游, 旅游主体, 旅游产品设计