Multimodal Construction of the “Rule of Law”: A Genre Analysis of Anticorruption Public Service Advertisements

doi:10.12002/j.bisu.382

Abstract

Abstract:

The question of how to raise legal awareness and cultivate a belief in the rule of law has been a vital issue that ongoing judicial reform in China must address. Focusing on multimodal anticorruption discourse, the present study seeks to investigate the process of how legal ideology concerning the rule of law is represented and transmitted through various semiotic resources. On the basis of a systematic functional multimodal discourse analysis and a Sydney approach to genre analysis and appraisal analysis, the present research explores the generic structure and register variables distributed in anticorruption public service advertisements (APSAs). The present study identifies three subgenres of APSAs and their respective generic structures. This research aims to provide linguistic references for the production of multimodal anticorruption discourse and thus contributes to the implementation of rule of law in the country.

Keywords: rule of law; multimodality; anticorruption public service advertisements; genre analysis

摘要：

一个现代国家必须是法治国家,如何提高全社会的法治意识是当前我国司法改革所面临的重要问题之一。本研究采用系统功能多模态语篇分析框架,融合语类和多模态评价分析,探讨法治在多模态语篇中的建构。通过对语类结构和语域变量的分析,本研究发现反腐公益广告中均包含“叙事”“评价”“泛化”3个必要阶段,并识别出轶事文、说教文和观察文3个子语类,它们分别建构了法的至高无上性、强制性和道德性。本文旨在为法治理念的传播提供新的视角,并为反腐和法治宣传材料的制作提供参考。

关键词: 法治, 多模态, 反腐公益广告, 语类分析

CLC Number:

H030

Liu Yujie, Yuan Chuanyou. Multimodal Construction of the “Rule of Law”: A Genre Analysis of Anticorruption Public Service Advertisements[J]. Journal of Beijing International Studies University, 2022, 44(2): 51-65.

刘玉洁, 袁传有. 法治的多模态建构：反腐公益广告的语类分析[J]. 北京第二外国语学院学报, 2022, 44(2): 51-65.

Figures/Tables 10

References 37

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序号	层级	描述
1	镜头	未经剪辑的连续拍摄图像
2	场景	在同一时间和空间中拍摄的不同镜头
3	小段	构成叙事要素的一系列场景
4	阶段	叙事阶段由小段组成,用于预测故事发展

序号	层级	描述
1	镜头	未经剪辑的连续拍摄图像
2	场景	在同一时间和空间中拍摄的不同镜头
3	小段	构成叙事要素的一系列场景
4	阶段	叙事阶段由小段组成,用于预测故事发展

子语类	事件	评价	泛化
轶事文	事件描述	情感反应	命令
说教文	事件描述	判断阐释	劝诫
观察文	事件描述	鉴赏评论	号召

子语类	事件	评价	泛化
轶事文	事件描述	情感反应	命令
说教文	事件描述	判断阐释	劝诫
观察文	事件描述	鉴赏评论	号召