Traditional city sightseeing tour becomes gradually unsatisfied to tourists’ experience needs. In order to gain a competitive advantage, it is serious to exploit community-based tourism which contributes to in-depth cultural experience in city. The paper uses case study to do research and Tanggu River-bank Park which is operated by Tianjin Tanggu National Asset Investment Co., LTD. is the object of this study. This research discovers the forming process of city community-based tourism and constructs a management mode of city community-based tourism which includes dynamic mechanism, supporting system and involvement process. Based on the development problems existing in the case, the paper offers some suggestions concerning mode application.

The argument about whether tourism resources are movable has never stopped. Based on this question and further discusssion, the paper clarifies the definitions of tourism resources and movability, and then makes a distinction between tourism resources and tourism products. This paper places particular emphasis on the movability of the intangible cultural tourism resources and their corresponding tourism products, which is a highly controversial topic in tourism studies. The conclusion that whether tourism resources are movable depends on the type of tourism resources. Natural tourism resources and tangible cultural tourism resources are immovable in terms of their objective formation process. The previous statement that “intangible cultural tourism resources are movable” is wrong. That is, the word “movability” can’t be used to describe the intangible cultural tourism resources for there are no spatial attributes in themselves. However, tourism products based on intangible cultural tourism resources are movable instead.

Intangible cultural heritage is becoming an important resource of cultural tourism and it is the major field that many researchers study. By carding the articles published in recent years, this study analyzes the conception and characteristics of intangible cultural heritage and the motivation of tourists; It also narrates the relationship between the protection of intangible cultural heritage and the tourism development, the development pattern and value. And the study also builds the frame of research and points out the existed argument and orientation of the research.

As the core of corporate governance, the board is an important factor affecting operating performance. The growth is the power source improving operating performance. By sampling 18 China’s listed tourism companies from 2007 to 2012, this paper made an empirical investigation of the moderating effects of growth on the relation between board governance and operating performance through hierarchical regression. The results showed that the growth of China’s listed tourism companies has no adjusting effect on the relation between board structure characteristics and operating performance. The growth has a positive impact on the relationship between directors behavior characteristics and operating performance.

Animal stars are important resources to upgrade the profile of a city zoo, and also help to realize the organic combination of its public value and tourism value. Based on the introduction to the concept of animal star and its tourism value, this paper analyzes the cause of animal star’s tourism value, the present situation of development and management of animal stars and it also explores the existing problems in the domestic zoos. And more important, this paper discusses the feasibility of the development of animal stars’ tourism value, and attaches much importance to the cultivation principles of animal stars and the effective measures.

Tourists’ trustworthiness of a specific destination will exert a great influence on their processes of decision-making and their visiting intention, thus research on destination trustworthiness is of great academic significance. Based on a comprehensive analysis of earlier researches and the first-hand data obtained by questionnaire to the tourists in Shaoshan, this article constructs a conceptual model and uses SEA to analyze the dialectic relationship of trust, mood and approach intentions. Three conclusions are put forward in this research: first, the tourists’ destination trust has a positive influence on their approaching intentions; second, the tourists’ destination trust has a significant positive effect on mood; third, tourists’ mood has an important intermediary role between tourists’ destination trust and their approaching intention. This empirical research suggests that as to the tourist destination, the image of Trustworthiness should be set up, more space be spared to create a pleasant atmosphere thus to promote tourists experience as a whole.

Weibo is one of the most important social media tools nowadays，the popularization of weibo brings a new kind of network marketing – weibo marketing．Weibo’s particular network effectiveness makes it a main marketing channel of many tourist attractions．This essay takes Sina Weibo as the platform，sampling 11 5A-level scenic areas of Zhejiang Province，and use content analysis method to analyze their basic and content information in weibo with statistical software such as Excel and SPSS，which is in order to explore and analyze the marketing situation and benefit of tourist attraction．As the result shows that these 11 scenic areas has little benefit from weibo marketing．And offer some suggestions based on that result，which including seize the best timing and frequency of weibo publishing；be a kind of individuation weibo；pay attention to the combination of online and offline marketing activities；increasing real fans and focusing on the interaction with the fans．

According to the current situation in leisure industry in China, the paper, using abundant resources, builds an evaluation system which primarily consists of 5 factors for the development of leisure industry in coastal regions in China, namely, leisure function strength, leisure demands of residents, leisure environmental quality, leisure economic foundation and leisure public service. Furthermore, the papers adopts the Matter Element Evaluation Model and combines with spatial statistical analysis methods to quantitatively measure and systematically analyze the leisure development level of its spatial-temporal features in coastal regions in China. The results show that the recreational level is increasing from 2005 to 2012 in coastal regions, and the overall leisure development is changing from “intermediate” to “good” level; the diversity of leisure development among 11 provinces and cities is obviously, the overall performance reflects that recreational level in middle and southern coastal regions is much higher than the northern regions, especially as the core of Yangtze river delta region.

Designing and applying the teaching-oriented cases method is a significant work in the reform process of hotel management education. This paper has reviewed literatures on designing cases status quo in hotel management education and analyzed some critical problems existing in the process of applying those cases in hotel management education. The paper has proposed some strategies from two important aspects: firstly, from the whole techniquecase-writing aspect process. Secondly, from the case-designing strategies including views of casesdesigning actors, material sources, funds and mechanism of sharing benefits, forms of results and so forth.