Abstract:

Based on the “Data Base of African English Media” created by the College of Foreign Languages, Qufu Normal University, this study delves into the coverage of China-Africa relations in English media in nine African countries, and analyzes the important topics, attitudes and media power reflected in the reports via a data-driven approach. The findings revealed that cooperation and development were issues of common concern in the African media, that the economy was the center of interest, and that infrastructure was another frequently reported issue. In addition, different African countries have individual focus of attention; for example, Egypt pays more attention to bilateral political and economic exchanges, Ethiopia to labor and employment issues, and Zambia to agriculture and rural development. The study also revealed that African media generally expressed a positive attitude toward China-Africa relations and affirmed China’s positive role in Africa’s economic and infrastructure development, but there were still concerns despite the overall positive attitudes. By analyzing negative discourses, the study identified the specific concerns of African countries and the influence of Western media on African media. The suggestion is that, in order to promote healthy China-Africa relations, it is necessary to take targeted measures in African countries in accordance with the situations and concerns of each country, and it is important to strengthen China-Africa media cooperation to promote the dissemination of Chinese discourse.

Keywords: African media; reports on China-Africa relations; differentiated interests and needs; international discourse power; public support

摘要：

本研究基于自建的“非洲国家英文媒体数据库”，运用文本数据挖掘手段，分析了9个非洲国家的英文媒体在“中非关系”报道中的热点问题和情感态度。研究发现，“合作”与“发展”是非洲媒体共同关心的核心议题，其中经济是重点，基础设施建设是高频出现的正面议题；同时，因国情不同，非洲国家的报道各有侧重点，如埃及更关注双边政治经济交往，埃塞俄比亚更关注劳工和就业问题，赞比亚则更关心农业和农村发展。研究还发现，非洲媒体对中非关系普遍持积极态度，肯定了中国在非洲的经济、就业和基础设施建设等方面所发挥的积极作用，但也存在一定程度的担忧。为此，本研究还进一步观察了消极话语片段，发现这些报道主要是受西方媒体的负面影响。研究认为，为了促进中非关系朝着更加健康的方向发展，我们需要根据非洲各国的具体国情和关注重点，采取有针对性的措施，同时加强中非媒体之间的合作，夯实民意基础，把握中非关系报道中的国际话语权。

关键词: 非洲媒体, 中非关系报道, 差异化需求, 国际话语权, 民意基础