Abstract: For the crucial phase of independent touriological discipline construction, it has been imminent to refine, examine and construct the theoretical system and academic schools of touriology with scientific and precise research methods. In Chinese touriological research, however, there are many serious problems and shortcomings, whereas in urrent touriological academic circles there is too much emphasis on quantitative research, which lacks empirical analysis of genuine disciplinary value with less innormative qualitative research. Case research is an interdisciplinary and cross-paradigm research method for specific contexts. Avoiding the disadvantages and vulnerabilities of touriological qualitative and quantitative research methods, touriological case study research would promote touriological disciplinary construction effectively. Based on China’s domestic touriological phenomena and problems, touriological case study research of interdisciplinary and multi-method study will prove to be an efficient study research of touriological disciplinary construction and theoretical
innovation of China Touriological School.

Keywords: touriological research methodology; case research; touriology; disciplinary construction; theory building

摘要： 对处于独立学科建设攻坚阶段的旅游学来说，运用科学严谨的研究方法提炼、检验和建构旅游学的理论概念体系和学科学术流派已迫在眉睫。我国旅游学研究方法存在诸多严重问题和弊病，当前我国旅游学界过于注重量化研究，缺少真正有价值的实证分析，质性研究更不规范。案例研究方法是一种适用于特定情境的跨学科和跨范式的研究方法。规避旅游学研究的质性与量化研究方法的弊端与漏洞，旅游学案例研究方法将有效推动旅游学的理论体系建构。立足于中国本土的旅游学现象与问题，案例研究将被证明是构建旅游学学科和创建“中国旅游学派”的有效研究方法。

关键词: 旅游学研究方法, 案例研究, 旅游学, 学科构建, 理论建构