Abstract: The article points out that the tourist’s essential pursuit of value is to realize their existentialism authenticity, the achievement of which has a direct relationship with tourists’ imaginary objective authenticity before their travel, the actual objective authenticity that tourists apperceive between their travel in the destination, and the process of the authenticity construction between subject and object. On that basis, the model of the tourist’ s realization of existentialism authenticity and its influencing factors is constructed, and with four key steps of which, including tourists’ objective authenticity imaginary, contact of the objective authenticity, the authenticity construction and the realization of existentialism authenticity. In the end, a method system of tourism product planning is concluded.

Keywords: existentialism authenticity; value pursuit; tourism product planning method

摘要： 本文指出游客出游最本质的价值诉求是实现自我的“存在主义真实性”，认为这一价值诉求的实现与旅游前假想的旅游客体的客观真实性、旅游中游客感知的旅游客体的客观真实性以及旅游主、客体间真实性的建构过程有直接的关系，由此构建旅游地游客“存在主义真实性”价值诉求的实现机制及影响因素模型，并抓住游客“存在主义真实性”价值诉求实现过程中“假想的客观真实性”、“客观真实性接触”、“真实性构建”及“存在主义真实性实现”等4个关键环节，得出旅游产品规划的方法体系。

关键词: 存在主义真实性, 价值诉求, 旅游产品规划方法