The enactment of Tourism Law is an important milestone in the history of tourism legal system in China with the effect of further development and perfection of China's tourism law system. As one of the highlights of tourism law, "planning incorporated into thelaw" establishes a system of tourism planning for the first time and provides important legal basis for tourism planning laws system constructionand standardization. This paper systematically analyzed the background of tourism planning laws construction since China’s reform and opening-up policy implementation. The paper clarified its structure and characteristics, and reflected on direction of the tourism laws system construction in the new period from the construction of system classification and technical standard, tourism planning appraisal and quality management, planning implementation evaluation and management of tourism planning in China.The author points out that the emphasis on tourism planning construction and standardized management does not mean to ignore or deny the artistry of tourism planning. It is a dialectical unity that stresses discipline and free creativity, rational thinking and artistic creation, scientific and artistic with the specific practice of tourism planning and also promotes its development spirally.

Based on tourism projects of National Natural Science Foundation and the National Social Science Foundation database of China from 1999 to 2012, the paper lunches a systematic study of the program numbers, research funding, spatial and temporal distribution and research fields by using Spss and Excel mathematical statistical analysis and ArcGIS spatial thematic map display tools. The study results are intended to be references for the tourism scholars to grasp the national tourism industry trends, establish the scientific topics and promote tourism discipline development.

Based on the importance of tourism situation and the shortage of related research, this paper integrates the related research literature of the domestic and foreign. Then the differences among the three concepts—Tourism Situation, Tourism Imaginary and Tourism Place,are identified. At the same time, in order to identify the different ways of tourism situation, this paper is under text analysis and travels analysis about Pingyao Ancient City. Then based on the further research about tourism situational planning text in domestic, four attributes of tourism situation comes out: thematic, narrative, local and embodied.

From 1984 to 2013, the research on tourism industrial policy had grown out of nothing in China. The early researchers focused on the comparative studies both at home and abroad , and then scholars shifted their attention to some specific matters ranging from policies,regions problems to phenomena of domestic tourism. Nowadays, tourism industrial policy is attracting more and more attention from the tourism academia, and the researching perspectives are getting more and more diversified . This paper comprehensively analyzes the researching process of China tourism industrial policy in recent 30 years, summarizes the relevant researching achievements and finds the problems and issues, which provides references for the future researches in the relevant fields.

This paper explores the spatial-temporal evolution of the tourism economy between 2003 and 2010 at county-level in Zhejiang based on the traditional statistical research and space data analysis.The results show that, while the overall level of tourism economic developmentis improved in Zhejiang, the absolute disparities of tourism economic development are increasing and relative disparities are decreasing gradually; spatial structure of tourism economy transfers from the type of dual-nuclei to the type of point-axis. Tourism economy transfers from low level development zone to middle and high level development zone; Matthew effect is found in county tourism economy; spatial distribution of county tourism economy changes from the random distribution to the spatial concentration with “high-high area”and“low-low area”in Zhejiang; the former continues to expand and the latter is shrinking.Based on the analysis above, the causes of disparities are identified and solutions to narrow the disparities among regions are suggested to make tourism economy develop in coordination.

Transportation is the foundation of regional economic and social development. There is a big difference among geographical environment, economic development and traffic development. Different traffic has different contribution during the development of domestic tourism.Based on the cross-section data in 2011 and panel data from year 2000 to year 2011, and regarding China's three economic belts and eight economic zones as the research object, the paper analyzes the regional differences of land transportation contribution rates in domestic tourism.It shows that the economic development level has been the leading factor of influencing regional domestic tourism and land transportation development.The railway passenger has a higher contribution rate than highway’s in land transportation. However, there is an obvious difference among the three economic belts. The contribution rate of railway passenger and highway passenger is rather different with regional difference.The research illustrates a scientific basis for the importance of different land transportation in the development of domestic tourism and the connection between domestic tourism and land transportation.

The authors have done an empirical study in four star Shanghai hotels to investigate the relationship between the dyadic work engagement of both mentors and Protégés and job performance. The results of APIM analysis indicates that the actor’s and the partner’s engagement has significant effects on the actor’s job performance, and the strength of the dyadic work engagement of both mentors and Protégés completely mediates the positive relationship between the partner’s engagement and the actor’s job performance.

Employees play a major role in internal branding ,however, prior literature on the idea of employees as brand builders is rather vague in terminology. Views of employees as “brand ambassadors” or “brand maniacs,” “brand champions,” and “brand evangelists”, do not provide a concrete concept. With the development of the theory and practice, marketing researchers proposed the concepts of brand citizenship behavior and employees brand building behavior. In this paper, the definitions, dimensions and antecedents of these two brand-related behaviors are reviewed. Finally, the future research directions are explored.

Although the research on tourism authenticity is growing, most of which just remains in a fuzzy discussion in principle. There is no clear and detailed instruction about what the tourism authenticity is, the difference to heritage authenticity, the specific definition of each genre and the relationship between the genres. In order to study the tourism authenticity of the real landscape, this paper firstly presents the premise of the tourism authenticity——the concept of tourism original basis. Secondly, it describes the boundaries between the authenticities of the objectivism, constructivism and postmodernism, and then analyzes their respective scope of the establishment. Through the research results on the tourism authenticity, it carefully studies the “Impression of Sanjie Liu”, so as to illustrate this discrimination by using cases. Finally, it concludes that “Impression of Sanjie Liu” belongs to the constructivism tourism authenticity.

Tourism, an important part of modern service industry, has developed rapidly, exerting a significant influence on landscape architecture construction. This article begins with the overall situation of our country tourism development, analyzing the relationship between tourism development and construction of landscape architecture. It also probes into the problems existed in the landscape architecture construction. Finally the paper puts forward the corresponding recommendations to upgrade the landscape architecture construction with high quality.

Professional cooperatives in rural tourism is a new thing in the development of rural tourism. Based on the perspective of actor network theory, taking tourism professional cooperatives named Plum Village Ecological Park of Liancheng County as an example, this paper first clarifies the human and non human heterogeneous actors, constructs the actor network architecture through the translation and social reconstruction process of problem presentation, interests committing, recruitment, mobilization,objection, and then analyzes its forming path.