Tourism, as a modern industry, is relatively young in China. Compared to western countries, China has a long way to go in terms of quality management of tourist destination. To learn some advanced methods and to gain related experiences from overseas systematically is of importance for destination management organization（s）（DMOs）in China to improve the management of tourist destination quality. Based on the study of tourist destinations in EU, through analyzing the methods taken or experiences gained by in EU destinations comprehensively, this paper aims at drawing implications and providing corresponding measures to be taken by DMOs in China.

Under the background of network information, electronic word-of-mouth gradually becomes the focus of the theoretical research. With the development of tourism practices and wide use of Internet technology in the field of tourism, the impact of electronic word-ofmouth on the tourism industry become sincreasingly noticeable day by day. By reviewing the content of foreign related literature and carding the model, this article analyzes the impact of tourism electronic word-of-mouth and its influence factors from the perspective of tourist and tourism enterprise. Then the paper summarizes the existing results and builds integrated framework. Finally based on these, this article looks forward to the future study and points out the enlightenment to the domestic research which can provide some references for domestic tourism theory research and practice activities.

With a purpose to provide destinationinformation for tourists, travel agencies and event planners, the official website is one of the most beneficial business tools for a city’ s Convention and Visitors Bureau（CVB）. Therefore, it must be well designed and properly maintained. This article will lay emphasis on the elements of CVB website’ s content, mainly with multi-case exploratory study method, analyzing the content planning and structure designing strategies of foreign cities’ CVB official websites. Simultaneously, the article will serve as reference for Chinese cities to develop tourist information websites to better satisfy the information and service needs of various stakeholders such as visitors, meeting and business event planners.

Through cases study and theoretical discussion, the articlefindsthat the tourism function of the cultural and creative industry clusters has generally experiencedthree stages.The first stage is “cultural creative production gathering” , whose functionis cultural creative production. The second is “creative cultural associated services development”, which is a transition stage of creative culture associated services. The last stage is “tourism and leisure multivariate functions development”, which means tourism and leisure services. The development of tourism function of the cultural and creative industry clusters is influenced by supply, demand and external conditions. The tourism function evolution will come up with different patterns under the influence of the various factors. Last but not the least,the paper points outsome problems and countermeasures of tourism function of the cultural and creative industry clusters, including guidance and support of this industry, relationship betweenmultivariate composite development and balance, paying attention to the development crisis of the 798 and formulating relevant industrial policies, etc．

With the popularity of smart mobile terminals and tourism market’ s rigid demand for personalized information service, the development of the information technology becomes mature in tourism. National Tourism Administration set the theme of tourism industry in 2014 as the smart tourism, which makes smart tourism rise to the height of the country’ s top design, so it is the time to develop the smart tourism across the country. Tourism plays an important role in industrial structure of Shanghai. In order to achieve the transformation and upgrading of tourism industry, smart tourism is the efficient way to enhance competitiveness of the tourism industry in Shanghai.Based on the SWOTconcept, this essayanalyzes the development of smart tourism in Shanghai,focusing on future structure of technical support, integrated service platform and application layer, and also clarifies the new way to develop smart tourism in Shanghai.

By investigating 210 hotels in Tianjin, the paper empirically studies the internal influencing factors of hospitality operating risk. Based on correlation analysis and multivariate regression analysis, the paper draws the conclusion that both strategy and finance factors have the greatest impact on hospitality operating risk, the influences of marketing and human resource factors are less significant relatively. Meanwhile, the factors of product, service and management system are not the internal influencing factors of hospitality operating risk.

Based on the investigations on three urban waterfront tourism destinations, i.e., West Lake in Hangzhou, Kulangsu in Xiamen and the Bund in Shanghai, this article aims to examine brand personality of tourism destinations from the perspective of tourist perception. Using tourists’ reviews on the Internet as research data, this study adopts a three-study design where both qualitative and quantitative methods are used. The findings reveal that the brand personality dimensions of normal consumer goods are not applicable to urban waterfront tourism destinations. Brand personality of urban waterfront tourism destination includes 5 dimensions, which are sensory attractiveness, cultural enchantment, spiritual benefits, symbol of lifestyle and modern atmosphere. The brand personality of West Lake embodies in sensory attractiveness and spiritual benefits, the brand personality of Kulangsu embodies in spiritual benefits and symbol of lifestyle, while the brand personality of the Bund embodies in sensory attractiveness and cultural enchantment. Based on the above results, some suggestions are put up for further research of tourism destination brand personality and the practice of tourism destination branding.

The paper, based on the questionnaire of 529 inbound tourists for Chengdu, using the technology of single factor evaluation method, analyzes the inbound tourism supply and demand from 34 measuring factors of regional tourist attractions, tourism facilities, tourism service quality and tourism environment. The study shows that the inbound tourism of Chengdu’ s supply and demand coordination degree is not high；disorder rating factorsgo with the order from strong to weak are：air quality, urban health, international exhibition（web）, Internet facilities, tourist complaints, urban greening, guide’ s service quality and service quality of mobile communication facilities；coordination level of cultural, entertainment, leisure atmosphere factor need tobe further intensified. Finally the paper put forward the corresponding improvement suggestions.

Through fieldwork, expert interviews and literature review, the authors study the overseas experiences in advanced countries and its theoretical research in the proactive system in outdoor risk management. The key viewpoint is that pursuing risk is inevitable in terms of the motivation of backpackers and outdoor adventurers. When risk and safety seemingly contradict, the key idea for outdoor management is not to prevent the risks, but to facilitate the outdoor travelers with sufficient information so that they can make the right decision for their safety. Proactive system is the foremost important yet the weakest and most ignored field in China’ s academic research and existing practice.The authors present the implications and countermeasures that can be applied in China based on overseas proactive system study in outdoor risk management.

Tourism industry in China is undergoing a profound reform and the Scenic Spot is especially facing a significant structural change. It seems that tourism in China is out of control, which is also a great challenge for the Scenic Spot in China and forces Scenic Spot to improve its ability to provide smart service and push the reform and innovation of Smart Scenic Spot. The future of the Smart Scenic Spot lies in the service innovation. The Scenic Spot should provide the great service withmore infinite wisdom.