北京第二外国语学院学报

Journal of Beijing International Studies Universit ›› 2015, Vol. 37 ›› Issue (9): 18-.

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Research on Ecological Features and Ecological Effects of Urban Cultural Tourism Brand

Liu Jiayi1,2 / Cheng Zhijun2   

  1. 1. Department of Tourism Management, Huaiyin Normal university, Huai’an 223300, China；2. Department of Tourism Management , Hunan University of Technology, Xiangtan411201, China
  • Received:2015-01-12 Published:2015-09-30

城市文化旅游品牌生态特性及生态效应研究

刘嘉毅1,2 陈志军2   

  1. 1. 淮阴师范学院旅游管理系　江苏淮安　223300；2. 湖南科技大学旅游管理系　湖南湘潭　411201
  • 作者简介:刘嘉毅（1978— ），男，汉族，湖南衡阳人，副教授，博士，研究方向：旅游经济学与文化旅游等。 陈志军（1977— ），男，汉族，湖南邵阳人, 讲师, 研究方向：生态旅游等。
  • 基金资助:
    国家社科基金重点项目（10AZD028）；湖南省教育厅科学研究项目（14C0447）；湖南省社科基金项目（11YBA131）。

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Abstract: Based on the perspective of ecology, the ecological characteristics and ecological effects of urban tourism brand are analyzed. The study found that, Urban culture tourism brand is a living organisms, the micro ecological characteristics arerepresented by the heredity and variability, heterogeneity and correlation, periodicity and environmental adaptability. Its macroscopic ecological characteristics are representation for integrity, symbiosis and comprehensiveness. Urban culture tourism brand has micro ecological effects on cultural tourism product brand and enterprise brand. Theeffects are also found on culture tourism industry cluster and the development of cultural tourism industry, with macro ecological effects on regional economic development.

Keywords: urban culture; tourism brand; ecological features; ecological effects

摘要： 基于生态学的视角，对城市文化旅游品牌的生态特性及生态效应展开研究。研究发现，城市文化旅游品牌是一个生命有机体，其微观生态特性表征为遗传与变异性、异质性与关联性、周期性、环境适应性，其宏观生态特性表征为整体性、共生性与综合性；城市文化旅游品牌对微观文化旅游产品品牌与企业品牌、中观文化旅游产业集群与文化旅游产业发展、宏观城市经济发展等呈现出一定的生态效应。

关键词: 城市文化, 旅游品牌, 生态特性, 生态效应