北京第二外国语学院学报 ›› 2014, Vol. 36 ›› Issue (5): 43-.

• 资源开发与管理 • 上一篇    下一篇

基于南京1912的文化主题街区运营模式研究

周小虎1 包佳妮1 焦海龙2   

  1. 1.南京理工大学经济管理学院 江苏南京 210094;
    2.中国电子科技集团公司第二十八研究所 江苏南京 210007
  • 收稿日期:2013-11-21 出版日期:2014-05-30
  • 作者简介:周小虎(1962~ ),男,江苏南京人,南京理工大学经济管理学院教授、博导,主要研究方向:战略管理等。 包佳妮(1991~ ),女,江苏常州人,南京理工大学经济管理学院管理科学与工程专业2013级博士研究生,主要研究方向:企业战略等。 焦海龙(1988~ ),男,江苏大丰人,任职于中国电子科技集团公司第二十八研究所。

Research on Cultural Theme Blocks Operation Model Based on Nanjing 1912

Zhou Xiaohu1 / Bao Jiani1 / Jiao Hailong2   

  1. 1.School of Economy and Management of Nanjing University of Science and Technology,Nanjing 210094,China;
    2.The 28th Research Institute of China Electronic Technology Group Corporation,Nanjing 210007,China
  • Received:2013-11-21 Online:2014-05-30

摘要: 随着我国经济迅速增长和经济增长方式的转型,以及文化产业纳入国家“十二五”发展规划,文化主题街区不断涌现。然而,各地在建设运用文化主题街区过程中,出现定位不清晰、盲目模仿、运作模式模糊、拓展受限等许多问题。在对南京1912的长期考察中,本文发现:主题街区的成功发展必须遵循战略定位、空间创新、商业集群以及盈利模式等4位一体的钻石法则。其中合理定位是文化主题街区运营的战略保障,空间创新提升了文化主题街区运营效率,商业集群有助于发挥商业运作集聚效应,盈利模式有助于街区利润的实现。文化主题街区的有效运营发展是4种因素综合作用的结果,要素之间是两两联系的,构成了一个相互促进增强的系统。文化主题街区运营钻石模型有可能为该领域的研究提供新的视角和新的见解。

关键词: 文化主题街区; 街区运营; 钻石模型; 空间创新

Abstract: As economy grows rapidly and growth mode converts, the culture industry is brought into the national twelfth five-year development plan and cultural theme blocks are emerging unceasingly. However, problems such as reckless imitation, wrong positioning, fuzzy operation pattern, limited market expanding, pop up when cultural leisure blocks are built. A long-term survey on “Nanjing 1912”concludes that the successful development of cultural theme blocks should follow the Diamond Model which combines four factors of strategic positioning、space innovation、commercial cluster and profit pattern. Specifically, reasonable positioning is the strategy security of cultural theme block operation; space innovation improves operation efficiency; commercial cluster helps to exert the constellation effect; profit pattern helps to make a profit successfully. Effective operation of cultural theme blocks is the combined action of four factors which are connected with each other to form a mutually enhanced system. The operation Diamond Model of cultural theme blocks can provide a new view for research of this field.

Keywords: cultural theme block; district operation; diamond mode; space innovation