社交媒体跨文化传播国际研究动向（2008—2024）

doi:10.12002/j.bisu.631

摘要/Abstract

摘要：

社交媒体平台为跨文化传播提供了新渠道，相关研究不断涌现。本文从学科领域、理论基础、研究主题和研究方法4个角度对SSCI来源期刊发表的272篇社交媒体跨文化传播研究论文进行分析后发现：①该新兴领域受到世界各国众多学科学者的关注，自2008年至2024年，相关论文的发表数量基本呈上升趋势；②相关研究的理论基础包括跨文化传播理论、社会学理论和信息学理论；③热门研究主题包括社交媒体跨文化教学与培训、企业社交媒体跨文化传播差异与适应、社交媒体隐私问题跨文化差异、社交媒体用户行为跨文化差异、社交媒体中的多语言使用以及流行文化在社交媒体中的超文化传播；④常用方法包括在线问卷调查、质性分析、内容分析和话语分析等。希望本文能对我国相关研究、教学与实践提供一定启示。

关键词: 社交媒体; 跨文化传播; SSCI期刊; 国际研究动向

Abstract:

Social media platforms offer new channels for intercultural communication and relevant studies are emerging consistently. In this article, we review 272 relevant studies that were published in SSCI journals from the four aspects of disciplines, theories, topics, and methods. The findings showed that the number of scholarly publications contributed by various disciplines in this field has increased since 2008. The underpinning theories included intercultural communication, sociology, and information science, and the trendy research topics in the past decade included social media intercultural instruction, intercultural corporate communication on social media, cross-cultural differences in social media and privacy concerns, multilingual communication on social media, cross-cultural differences in social media users’ behaviors, and the role of popular culture in transcultural communication on social media. Furthermore, the popular research methods included online surveys, qualitative analyses, content analyses, and discourse analyses. The study’s findings have academic, practical, and pedagogical implications for domestic researchers and practitioners.

Keywords: social media; intercultural communication; SSCI journals; international research trends

中图分类号:

H030

史兴松, 万文菁. 社交媒体跨文化传播国际研究动向（2008—2024）[J]. 北京第二外国语学院学报, 2026, 48(1): 113-127.

Shi Xingsong, Wan Wenjing. International Research Trends in Intercultural Social Media Communication[J]. Journal of Beijing International Studies University, 2026, 48(1): 113-127.

图/表 5

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文献标题（类型）	作者（年份）	被引频次（中心度/突现度）
Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organization Across Nations（专著）	Hofstede（2001）	160（0/12.51）
The Psychological Measurement of Cultural Syndromes（期刊论文）	Triandis（1996）	76（0/6.76）
Beyond Culture（专著）	Hall（1976）	65（0/8.58）
Cultural Variability in Communication: An Introduction（期刊论文）	Gudykunst（1997）	45（－/－）
Culture and Language Learning in Higher Education（专著）	Byram（1994）	40（－/－）
Immigration, Acculturation, and Adaptation（期刊论文）	Berry（1997）	35（－/－）
Social Network Sites: Definition, History, and Scholarship（期刊论文）	Boyd & Ellison（2007）	30（0.21/3.65）
A Faceted Classification Scheme for Computer-Mediated Discourse （期刊论文）	Herring（2007）	22（0/2.6）
Users of the World, Unite! The Challenges and Opportunities of Social Media（期刊论文）	Kaplan & Haenlein（2010）	18（0.08/0）
The Forms of Capital（论文集章节）	Bourdieu（1986）	13（－/－）
The Presentation of Self in Everyday Life（专著）	Goffman（1959）	10（－/－）
Sociality Through Social Network Sites（论文集章节）	Ellison & Boyd（2013）	9（0.01/3.54）

文献标题（类型）	作者（年份）	被引频次（中心度/突现度）
Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organization Across Nations（专著）	Hofstede（2001）	160（0/12.51）
The Psychological Measurement of Cultural Syndromes（期刊论文）	Triandis（1996）	76（0/6.76）
Beyond Culture（专著）	Hall（1976）	65（0/8.58）
Cultural Variability in Communication: An Introduction（期刊论文）	Gudykunst（1997）	45（－/－）
Culture and Language Learning in Higher Education（专著）	Byram（1994）	40（－/－）
Immigration, Acculturation, and Adaptation（期刊论文）	Berry（1997）	35（－/－）
Social Network Sites: Definition, History, and Scholarship（期刊论文）	Boyd & Ellison（2007）	30（0.21/3.65）
A Faceted Classification Scheme for Computer-Mediated Discourse （期刊论文）	Herring（2007）	22（0/2.6）
Users of the World, Unite! The Challenges and Opportunities of Social Media（期刊论文）	Kaplan & Haenlein（2010）	18（0.08/0）
The Forms of Capital（论文集章节）	Bourdieu（1986）	13（－/－）
The Presentation of Self in Everyday Life（专著）	Goffman（1959）	10（－/－）
Sociality Through Social Network Sites（论文集章节）	Ellison & Boyd（2013）	9（0.01/3.54）

主题词	频次	中心度
online survey	20	0.25
qualitative analysis	8	0.18
content analysis	8	0.18
discourse analysis	7	0.12
confirmatory factor analysis	3	0.07
structural equation modeling	2	0.01
partial least squares	2	0

主题词	频次	中心度
online survey	20	0.25
qualitative analysis	8	0.18
content analysis	8	0.18
discourse analysis	7	0.12
confirmatory factor analysis	3	0.07
structural equation modeling	2	0.01
partial least squares	2	0