社会符号学在多模态话语建构中的适用性研究

doi:10.12002/j.bisu.573

摘要/Abstract

摘要：

本文重点探讨了社会符号学如何将应用符号学中的学科符号学和超学科符号学应用于多模态话语建构。首先，对社会符号学与应用符号学的关系进行分析；其次，剖析属于应用符号学范畴的学科符号学和超学科符号学，以及它们与多模态话语研究的关系；最后，探讨社会符号学如何通过超学科平台的符号融合来解决相关问题，构建多模态话语的实施框架。研究表明，作为普通符号学的社会符号学可以基于其适用性强的特点，借助超学科平台解决学科中和学科间的问题，并通过超学科符号融合模式来进行实施，以实现多模态话语的建构。

关键词: 社会符号学; 应用符号学; 超学科; 学科符号学; 多模态话语研究

Abstract:

The focus in the present article is on the exploration of how social semiotics can be applied to the construction of multimodal discourse through disciplinary semiotics and transdisciplinary semiotics in applied semiotics. The relationship between social semiotics and applied semiotics is discussed first, followed by an exploration of disciplinary semiotics and transdisciplinary semiotics in the field of applied semiotics, as well as their relationship with multimodal discourse studies. Finally, how social semiotics can solve the related problems through the integration of modes on the transdisciplinary platform and the creation of an implementation framework for the construction of multimodal discourse is proposed. The findings revealed that, as a branch of general semiotics, social semiotics can be employed to solve problems within and between disciplines through transdisciplinary platforms on the basis of its feature of appliability, which can be implemented through the integration of modes, resulting in the construction of multimodal discourse.

Keywords: social semiotics; applied semiotics; transdiscipline; disciplinary semiotics; multimodal discourse studies

中图分类号:

张德禄. 社会符号学在多模态话语建构中的适用性研究[J]. 北京第二外国语学院学报, 2025, 47(2): 18-30.

Zhang Delu. On the Appliability of Social Semiotics in Multimodal Discourse Construction[J]. Journal of Beijing International Studies University, 2025, 47(2): 18-30.

图/表 3

参考文献 21

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