• 语言学研究 •

### 景区提示标识的多模态语篇分析与构建策略研究

1. 宿迁学院
• 收稿日期:2015-07-13 出版日期:2016-04-15 发布日期:2018-03-20
• 作者简介:陈子娟，宿迁学院，223800，研究方向：语用学与外语教学。 耿敬北，宿迁学院，223800，研究方向：多模态外语教学与认知学。电子邮箱：jackgjb@163.com
• 基金资助:
2015年度江苏省高校哲学社会科学基金项目：新时期中小城市语言环境建设研究（2015SJD798）；2015年宿迁学院科研基金项目：宿迁方言与民俗文化的双向视点研究（2015KY16）；2015年度江苏省高校哲学会科学基金项目：SLA中基于语言相对论视角的概念迁移研究（2015SJD797）。

### Multi-modal Discourse Analysis and Construction Strategies Study on Caution Signs in Scenic Spots

1. Foreign Language Department of Suqian College, Suqian 223800, China
• Received:2015-07-13 Online:2016-04-15 Published:2018-03-20

Abstract: The rapid development of China's tourism industry has led to the focus on standardization of signs in scenic spots, and the level of service and humanistic care in scenic spots are closely related to the rationality of the spot signs designing in scenic spots. As to the caution signs designing, there exist problems of irrational image-text relation, stiff wording and so on. This paper makes a comparative analysis on the four categories of caution signs in scenic spots primarily based on the meta-functions of language and visual grammar of image. The results show that communicative nature of signs in scenic spots is basically the interpersonal communication between sign designers and tourists, which needs to follow the principle of politeness and persuasion. The first category of scenic spots can reflect the meta-functions of language more exactly and follow the visual grammar of image. On the basis of the theory of cognitive psychology, the paper, from two perspectives of the realization of discourse’s communicative intention and the psychological cognitive mechanism of multimodal discourse, makes a further analysis on coordination and related mechanism between the models in the first category of Caution Signs. And it is certified that the first category of multi-modality discourse construction conforms to the psychological cognitive mechanism, and can better realize the communicative intention. Based on the contrastive analysis of four categories and the psychological cognitive analysis of the first sign, the study also proposes strategies for caution signs construction in scenic spots.