北京第二外国语学院学报 ›› 2015, Vol. 37 ›› Issue (9): 42-.

• 旅游企业管理 • 上一篇    下一篇

饭店非物质激励与新生代员工组织认同、员工忠诚的关系研究

王晶晶 肖 霞 陈 宸   

  1. 湖南人文科技学院经济与管理系 湖南娄底 417000
  • 收稿日期:2015-01-12 出版日期:2015-09-30
  • 作者简介:王晶晶(1987— ),女,湖南株洲人,湖南人文科技学院教师,研究方向:旅游企业管理。 肖霞(1982— ),女,湖南涟源人,湖南人文科技学院讲师,研究方向:酒店低碳化经营。 陈宸(1988— ),男,湖南邵阳人,湖南人文科技学院2013 级硕士研究生,研究方向:农村旅游规划。
  • 基金资助:
    湖南省哲学社会科学课题阶段性成果(1011178A)。

Relationship among Non-material Incentives on New Generation Employees’ Organizational Identification and Loyalty in Hotel

Wang Jingjing / Xiao Xia / Chen Chen   

  1. Economy and Management Department, Hunan University of Humanity, Science and Technology, Loudi 417000, China
  • Received:2015-01-12 Online:2015-09-30

摘要: 90 后新生代员工已成为饭店行业的主力军,但其鲜明的个性特征对传统饭店管理模式提出了严峻的挑战。新生代员工普遍表现出对饭店缺乏认同,因而频繁跳槽现象屡见不鲜。激励措施是饭店吸引并留住员工的重要举措,然而单纯的物质激励方式已明显落后于新生代员工多样化的需求。因此,本文尝试性地就饭店非物质激励与新生代员工组织认同、员工忠诚的关系进行了探讨。经实证发现,饭店非物质激励可显著提高员工的组织认同和员工态度忠诚,并且组织认同对新生代员工态度忠诚和行为忠诚均具有显著影响,但新生代员工态度忠诚与行为忠诚之间并不存在显著关系,这也为新时期的饭店管理工作开启了新思路。

关键词: 饭店; 新生代员工; 非物质激励; 组织认同; 员工忠诚

Abstract: The new generation employees who were born after 1990s have become the main force in hotel industry, but their distinctive personal characteristics are posing a severe challenge to the traditional hotel management. Most of them lack of recognition of the hotel, so frequent job-hopping phenomenon is so common. Incentives are important initiatives to attract and retain the hotel staff, but simple material incentives has significantly lagged behind diverse needs of the new generation employees. Therefore, this paper tentatively focuses on the relationship among non-material incentives, organizational and employees’ loyalty of the new generation employees in hotel. After empirical analyze, non-material incentives can significantly improve employee’s organizational identification and employees’ loyalty, employees’ organizational identification has a significant impact on employees’ loyalty, but there is no significant relationship between the attitude loyalty and behavior loyalty ,which points out a new way for hotel management in the new era .

Keywords: hotel; new generation employees; non-material incentives; organizational identification; employees’ loyalty